I’m Layal Kharouba, a visual communication designer born in Haifa in 1995. My creative journey began in high school, where I discovered my passion for storytelling through film direction. After graduating in 2013, I honed my skills in still photography, videography, and digital editing at the Technion–Institute of Technology.
In 2020, I earned my Bachelor’s degree in Visual Communication Design from Shenkar College of Engineering and Design, with a focus on Brand strategy and storytelling.
In 2022, I launched my studio in Haifa to bring bold ideas to life.
Design is more than aesthetics—it’s a tool for creating purpose and impact. I believe every person and brand has a unique “X-Factor,” a distinct essence that transcends profit to deliver real value. At the core of every meaningful brand lies a compelling “WHY?”—a deeper message that shapes its identity and influence. My mission is to craft designs that are not only strategic and visually engaging but also resonate deeply, leaving a lasting impression. Whether working with businesses or personal brands, I strive to create work that stands out, inspires, and connects with people on a profound level.